WHAT IT IS
a bond repair shampoo that luxuriously lathers and is clinically proven to repair + strengthen damaged strands due to everyday stressors, heat + chemical treatments.

WHO ITS FOR
made especially for those looking to strengthen hair + reduce breakage due to everyday heat damage, enviornmental stressors, and chemical treatments.

WHY ITS SPECIAL

• build a bond that lasts! this shampoos luxe lather gently cleanses while working to repair, strengthen + bring dry, damaged hair back from its breaking point.
• claims 87% more repair, 55% less breakage, 2x stronger hair after one use
• innovative bond cure technology - packed with bond cure technology, this shampoo targets the most abundant bonds in your hair, which break the most frequently during daily wear and tear.
• plant butters + vegan proteins - formulated with both plant + vegan proteins, the kure is rich in nutrients like omega fatty acids, vitamins, and minerals, + can provide keratin-like benefits from a plant source.